Whole new worlds with SEO?

Finding the needle in the haystack: that's exactly what the search engine optimisation (SEO) of websites is all about. Or to put it in terms a Star Trek fan would understand: “Finding Mr. Spock somewhere between the orbital base station and Earth.”

SEO is what marketing departments do to put their company’s website, if not top of the rankings, then at least on the first page of search results. The purpose of these efforts? To attract more “quality” visitors to the website. For this to happen, the website has to be found by those people looking for products or services like yours. That's why SEO content is so important for websites – because most Internet searches and online sessions start with a search query, which is often based on a purchase intention. Spending a little time and effort making sure you’re found by search engines (especially Google) can reap rewards – all the more so if you’re listed on the first page of the search results.

However, it’s no longer enough to plaster the text with keywords, because Google, too, is constantly changing and evolving. As always, the rule of thumb is “quality before quantity”. The trick is to carefully supplement, rather than overload, the content with words that people are likely to use when browsing the Internet. Google no longer looks only for keywords, but also for content that’s of relevance to the target group. Our specialist translators know all about this: Apostroph offers translations in 48 languages – which can also be made SEO-compliant, in a way that Google considers relevant. Our language professionals ensure that the keywords defined by your SEO specialists appear in the target texts where they best belong. It goes without saying that the translated texts have to be clear, reader-friendly and stimulating. That's because we're well aware that Google rewards good, clear content, not just keywords. When it comes to SEO, we can help you optimise your web content, so that your website appears among the top-ranked search results.

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