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Corporate language –
guidelines to your organisation’s use of language

Corporate identity means nothing without corporate language. Give your recognition value a boost, from your website and marketing activities to your customer correspondence, order confirmations and invoices. We can help you tailor your organisation’s language style guide.

Corporate Language

Corporate language: your organisation’s calling card

It makes sense to set guidelines to your organisation’s use of language and train your staff accordingly. In times when so much is in flux, there’s a yearning for uniqueness and authenticity.

How do you want your organisation to come across? Friendly, familiar, businesslike, technical, formal? Or, who knows, authoritarian? What modes of address and greetings? What about the use of gender in the language?

The path to your corporate language

Whether you’ve just started developing a corporate language or are some way down the road, we can provide you with the support you need, by

  • Analysing the current situation, with advice and proposals for the way forward
  • Developing a corporate language
  • Determining bespoke rules and terminologies with practical illustrations
  • Compiling the rules in a style guide

If required, we can also adapt your existing documents and conduct workshops with your staff.

Advice for gender-appropriate writing

The options are many when it comes to gender-appropriate writing. But which one suits your organisation? We can talk you through them and point up the pros and cons of each one. Get to grips with this aspect of the language!

If you’d like, we can create a gender guide that’s tailored to your requirements.

Do you have any questions or are you interested in working with us?

I would be happy to answer your questions or introduce you to Apostroph Group and our services in a personal meeting.
Nadia Gaille
Head of Customer Success

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