The reward for good editorial text: loyalty
Blogs, articles and websites that offer added value through targeted information in an interesting way are more frequently clicked, brochures and customer magazines are read more intensively and sometimes even kept. Or to put it another way: the readers express their gratitude with their loyalty. Exciting content is also shared, expanding readership further.
Clever content can thus create customer loyalty and, in addition, help companies or brands to become more popular and raise their profile. Among other things, Apostroph produces editorial text for websites, blogs, brochures, image brochures, specialist articles, advertorials, media releases, customer magazines, in-house newspapers, interviews, reports and features.
Apostroph is also a copywriting agency
Unlike editorial content, advertising copy has to be short. We present your message in just a few words in an original and eye-catching way.
Find out more about copywriting
The advantages of our editorial service at a glance:
- Qualified editors
- Experience in all kinds of text – from challenging technical articles to blogs
- Reputable and targeted research
- Stylistically successful
- A feel for the tonality of the different stakeholders
- A strong sense of balance between credibility and creativity
- SSL encryption for secure data transfer
- All file formats accepted
Proofreading checks grammar, spelling, hyphenation and punctuation. In contrast to re-reading, stylistic adjustments are also made. This includes unattractive repetitions, mistakes in sentence structure or unclear statements.
Re-reading means checking the final text with regard to grammar, spelling, hyphenation and punctuation. A text is then given final printing approval.
In comparative proofreading, a second professional native speaker checks grammar, spelling, hyphenation, punctuation and style. In addition, the translation is compared with the original text and adapted where necessary.
Desktop publishing (DTP) refers to the professional graphic editing of a document (layout). The end result is the creation of print-ready templates. We particularly recommend DTP for languages that do not use Latin characters such as Arabic, Thai and Chinese. We check that the texts are in the right place, that all characters are displayed correctly and that the hyphenation and reading direction are correct.