Hustle and bustle – up above as well as down below
When on Friday, 8 September, 22 high-tech gas balloons rose into Gruyere’s mild evening air as part of the 61st Gordon Bennett Cup, Apostroph was there: as the race’s sole language service provider both in the run-up to and during the event, Apostroph ensured that the teams from 13 different countries felt welcome in Switzerland, as well as at home in terms of language. The battle for first place was hotly contested in this, the world’s oldest and most prestigious gas balloon race. Experienced pilots, including winners and runners-up in the World Championships, fought the race out to the line. Gathered at the Fribourg fairground, the spectators received regular updates on the state of play, and live tracking gave them a pilot’s eye view, so to speak. The winning team from France landed in Estonia, covering an impressive 1,835 kilometres as the crow flies.
Apostroph’s team of translators provided high-flying achievements of a linguistic nature during the course of the air sports festival between 8 and 10 September. In complete contrast to the competitors in their coloured balloons and parachutists with their heads in the clouds, we at Apostroph remained feet firmly on the ground in terms of language services by providing the wonderful spectacle with the benefit of our know-how – a fact that contributed much to the sense of spectator participation.
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