What role does clear communication play in the energy sector?
Sandrina Meyer: The energy sector is currently undergoing significant changes – driven, for example, by technological advances and regulatory requirements. That is why clear and precise communication is essential. Information has to be transmitted in a way that is clear, consistent and tailored to the target audience, because misunderstandings can create uncertainty and undermine trust.
When it comes to multilingualism, effective communication is therefore much more than just translation. The content has to be prepared in such a way that the messages are accurate, clear, tailored to the target audience and consistent with our company values. This plays a key role in building credibility, fostering client proximity and establishing trust.
When did external linguistics become necessary?
Fabienne Schindler: When we needed presentations both for internal and client events and also when we needed to translate our annual reports.
What does a language service provider need to offer?
Fabienne Schindler: It is important to us that our translators work with us on a long-term basis and are therefore familiar with our company. It is equally important that the technology used is state of the art and that we can also receive support for translation projects that can be automated. Short delivery times also have to be possible.
What role does AI already play in your day-to-day work?
Fabienne Schindler: AI is already assisting us in various areas – for example, in the writing of meeting minutes and the translation of texts.
How did the collaboration with Apostroph come about?
Sandrina Meyer: We found out about Apostroph Group in an evaluation we carried out. What really convinced us was the professionalism: the structured and reliable order fulfilment, short response times and clear processes.
We also find the myAPOSTROPH portal for processing and managing orders really practical. Overall, we were impressed by the comprehensive range of services and the well-organised processes because they facilitate smooth and professional collaboration.
Which projects has Apostroph already helped you with?
Fabienne Schindler: To date, Apostroph has supported us with the translation of annual reports and presentations for our events – both in-house as well as with clients.
What was particularly important to you in the collaboration?
Fabienne Schindler: We particularly value the fact that Apostroph provides us with reliable and competent support with projects at short notice. And with the myAPOSTROPH portal, we have a solution available to us that is easy and reliable to use for the creation of AI-supported translations.
What would you recommend to other energy companies?
Sandrina Meyer: I would advise other companies to see multilingual communication as an important part of client and corporate communications. Especially when dealing with complex topics, it is crucial to convey information clearly and comprehensibly, with a commitment to top quality.
Professional translations help to avoid misunderstandings and establish trust with clients. In our opinion, it is also important to work with a partner that understands the sector, can respond quickly and ensures reliable processes. This is how real value is created.
Thank you for this interview and for providing so many interesting insights. We really appreciate this conversation with Primeo Energie and we are looking forward to our continued collaboration.
