Language style guide: signpost, sound machine and business card
The brand personality is the basis. The language style guide the “key”. It ensures a consistent sound, provides orientation for all kinds of texts and consolidates strategic communication goals.
How do we address our customers? How do we talk about ourselves, our product, our services? Do we gender? And if so, how? When do we communicate professionally and objectively, when emotionally and when colloquially? When does dialect work? Which neologisms (word creations) suit us? What speech patterns make us recognisable?
Convincing and being heard
We take these and other aspects into consideration when developing your style guide to detail authentic, reliable corporate language – holistically integrated into your corporate identity – which is understandable and simple to apply in practice. To ensure your target group’s attention is yours. Apostroph would be happy to support you in the development of your corporate language.
Would you like to receive regular updates on new customer projects and news about Apostroph?
In our newsletter, we will surprise you with articles that are as informative as they are entertaining. We would be delighted to welcome you to our community of 30,000 newsletter followers.