Corporate language – how to find your sound

Corporate identity makes a brand, a company recognisable and unique. But it is not only the visual “look” that creates identity. Corporate language gives companies the underestimated opportunity to differentiate themselves from the competition.

Corporate Language

Coherent corporate language creates proximity and identification

Today, customers pay more attention than ever before to the values a company stands for. Corporate language makes the culture and corporate values tangible. For many years now, Apostroph has been addressing the issue of how language can become the identification platform for potential customers and how it can inspire employees and strengthen their relationship with the company.

Language style guide: signpost, sound machine and business card

The brand personality is the basis. The language style guide the “key”. It ensures a consistent sound, provides orientation for all kinds of texts and consolidates strategic communication goals.

How do we address our customers? How do we talk about ourselves, our product, our services? Do we gender? And if so, how? When do we communicate professionally and objectively, when emotionally and when colloquially? When does dialect work? Which neologisms (word creations) suit us? What speech patterns make us recognisable?

Convincing and being heard

We take these and other aspects into consideration when developing your style guide to detail authentic, reliable corporate language – holistically integrated into your corporate identity – which is understandable and simple to apply in practice. To ensure your target group’s attention is yours. Apostroph would be happy to support you in the development of your corporate language.

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