We will kick off by using generative AI and keyword research tools to identify high-volume keywords that align with your target audience’s search intent. Next, we will examine the role of translation management systems (TMS) and computer-assisted translation (CAT) tools in ensuring consistency and quality. We will then explore the art of localisation and cultural adaptation, ensuring your content resonates with diverse audiences. Finally, we will learn how continuous keyword performance analysis can keep your translated content at the top of search results.
Duration: 60 minutes
Language: English
Level: Beginners
Daniel Gray works as a language consultant in Apostroph Germany’s English department. In this role, he applies his expertise in localisation, SEO and generative AI to improve clients’ marketing and communications in English. With over ten years’ experience in both technical and creative fields, Daniel has a strong background in translation, content marketing and editing across various industries.
